Businesses are improving operations, inventing new models and changing how they engage customers in a digital world. This speaks to both retail organizations and B2B companies, who are at the forefront of this change in regards to how they market, sell and interact with customers. During this presentation we will discuss the changing landscape for B2B e-commerce and explain why 62% of businesses are taking a single-stack approach to selling online. (Forrester Research, 2016).
During this presentation, we will highlight:
• How businesses are engaging their clients in a digital world
• Why businesses choose a single-stack strategy for e-commerce
• Omnichannel, the norm for retailers and an emerging trend for B2B
• Your Dynamics ERP system at the heart of it all